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El Solitario is a brand that celebrates contemporary motorcycle culture and its disruptive
ethos, with an atavistic mentality. We design and make our audacious high end collections
focusing on craftsmanship and authenticity, from the most severe respect, to raw materials
and traditional techniques, but always blending with a radical innovative perspective
resulting in a unique approach to the world of luxury man’s fashion in todays ubiquitous
spectrum.
Riding motorcycles is the epitome of speed, a genuine modern revelation. Innumerable
great men and women have succumbed to the allure, and felt the fire in their bellies,
propelling through adversity on nothing more than a skinny-motored artifact. Nonetheless
shredding any semblance of mundanity from their lives, El Solitario, connects with the
sense of awareness and strength that riders develop due to the inherent risk, fragility and
outsider spirit that defines their way of life. From the depths of the Galician forests, El
Solitario has been challenging the status quo since its birth in 2010; Known both for the
emotional power and raw energy of our motorcycles and the romantic but determinedly
contemporary nature of our collections. Fundamental to our culture is the juxtaposition of
contrasting elements: fragility and strength, tradition and modernity, fluidity and severity.
We are not a fashion brand nor a motorcycle company. El Solitario is just the umbrella
under which we develop our creative ethos. All parts influence the others and only dance to
the beats of our own drums.
El Solitario is the vanguard of the new global motorcycle movement that is combining
motorcycles, art, clothing and cultural events. We are not ashamed to be educated or
sophisticated, nor to be interested in more than the stats of racing or the posturing of faux outlaw bikers. We manufacture and sell products no one dares to make and enjoy treading
a tight rope. Our strategy and product line is disruptive and captivating. We dictate trends, we do not follow them.
Ask anybody.